Hope you all had a good Easter break!
The 1st of April saw me officially take over as the Chief Executive of the Institute. One of the challenges of taking over from someone like Ron Gainsford is that in many people's eyes Ron is the Institute.
As part of raising my own profile we have issued some press releases this week. As a result I spent Tuesday speaking to journalists. One was at Heart radio – we had an interesting conversation about shared areas of interest and how we can best use their target audience to get appropriate messages across. There was a plea (of sorts) that we often target BBC local radio as a first port of call but local commercial radio often has a larger, and younger audience.
Another was an interview for the Cambridge Evening News, who had picked up the connection with me being a Cambridgeshire resident and ex-council employee. It was really good to set out my vision for the Institute and the work going on across the profession to protect consumers and support growth.
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